The Casino Isn’t Just For Gambling


A casino is a place of flashy lights, upbeat music and exciting games of chance. Whether they’re table games like blackjack and poker, or slot machines that spin around and around with no discernible pattern, they all promise a rush of adrenaline as the gamblers try their hand at winning big.

Something about casinos entices people to cheat, steal or scam their way to a jackpot. But in the end, it’s the house that always wins. And that’s why casinos spend a lot of time and money on security.

In Casino, Robert De Niro plays Sam Rothstein, the king of Vegas gambling. His character straddles the line between good guy and bad guy, and it’s a fascinating portrait of the city’s seedy underbelly. And while many epic crime dramas focus on a single family or organization, Casino reveals a web of corruption that stretches from the Las Vegas mob to politicians, Teamsters unions and even a Midwest mafia based in Kansas City.

While gaming is often the main draw of a casino, there are other ways to engage with customers and boost revenues. Incorporating food, entertainment and events into your marketing strategy can reach a broader audience. For example, you can use Cvent’s Competitive Ads to target event planners in similar areas and sister markets, attracting group business and increasing revenue opportunities. You can also feature guest photos, videos and testimonials of happy winners in your marketing to inspire new visitors.

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