In Casino, Martin Scorsese’s epic tale of gambling and violence in Las Vegas, the director uses scenes that may seem over the top – a torture scene with a vice gripping De Niro’s character by the neck, a car bomb attempt, and Joe Pesci being buried alive in a cornfield – to create an atmosphere of suspense and tension. But he also uses them to faithfully depict the reality of gambling in casinos, and his movie holds your attention till its end.
Underneath the flashing lights and free cocktails, casino games are engineered to slowly bleed patrons of their cash. And mathematically inclined minds have tried for years to beat the system, using their knowledge of probability and game theory to exploit weaknesses in a rigged system.
But even the best mathematicians have had a hard time overcoming the inertia of the games themselves. The casino experience is so enticing that people can easily lose track of time, racking up big bills while they’re at it. This is why it’s important for casino marketing to focus on the overall experience – including events, group business, luxurious hotel amenities, spa and health club facilities, and award-winning restaurants.
Using multiple strategies to reach and retain your audience is the only way to compete against the bigger casino operators who can afford to spend more money on marketing and promotions. For a small investment, you can implement proven and tested casino marketing techniques to take your brand from middle of the pack competitor to industry leader.