There’s something intoxicating about stepping into a casino – the sight of glittering lights, sounds of coins clinking and that unmistakable scent of pure excitement. It’s no surprise that many of us love to gamble!
But a casino isn’t just about the games. Casinos are designed to make you feel good, which is why they have food, drinks and entertainment on offer. And a great casino is always on top of customer service.
People at casinos are a pretty diverse bunch. There are the regulars who strut around with confidence and expect to win big, and the desperate losers trying to make back what they’ve lost. But they all have one thing in common – they’re having a great time! And that’s because they’re surrounded by other people who are also having a great time. They’re chatting with their friends, sharing stories and laughing, which makes the whole experience very enjoyable.
One of the ways that a casino keeps you there all night long is by offering free drinks and comps. But the psychology behind this is much more complex than just a little free beer and snacks. It was pioneered by a guy called Herman Friedman, who published a book on the subject in the late 90s titled ‘Designing Casinos to Dominate the Competition’. He came up with the theory that if you remove all indicators of time then you will keep playing for longer. So they make sure there’s no clocks visible anywhere, don’t tell you when the bar is closed and give you all kinds of free stuff to tempt you to stay.